The 46th edition of the Jazz in Marciac festival, to be held from July 18 to August 4, 2024, welcomes a new high-profile sponsor: Turkish Airlines. This collaboration marks an important milestone in the Turkish airline's sponsorship strategy, and reinforces its commitment to culture in France.
Turkish Airlinesrenowned for its extensive network covering more countries than any other airline, joins the Jazz in Marciac Sponsors Club for the first time. This partnership is in line with the airline's ongoing presence in the Occitanie region, where it has been operating since 2011. The decision to sponsor this major cultural event testifies to the importance Turkish Airlines attaches to the French market and the promotion of cultural exchanges.
Jools Holland concert sponsorship
As part of this partnership, Turkish Airlines will specifically sponsor the concert by Jools Holland & his Rhythm and Blues Orchestrascheduled for July 26, 2024. This choice is not insignificant, as it reflects the company's desire to associate itself with internationally renowned artists, capable of attracting a diverse audience.
Turkish Airlines' sponsorship strategy and values
Mr Ömer Faruk Sönmez, Vice President Sales, Turkish Airlines, underlined the alignment between the company's values and those of the festival: " Our core business is bringing people together, transporting them beyond borders to discover other worlds and cultures. Music, and art, provide this openness to the world, which abolishes borders.. "
This statement highlights Turkish Airlines' strategy of associating its brand image with cultural events that promote openness and intercultural exchange, thus reinforcing its positioning as a global airline.
Turkish Airlines operations in Toulouse
Turkish Airlines has a significant presence in the region, with 7 weekly flights from Toulouse Blagnac airportmainly by Airbus A321. This high frequency reflects the importance of the South-West France market for the company, and facilitates international visitors' access to the Jazz in Marciac festival.
Loyalty program promotional initiative
To mark this new partnership, Turkish Airlines is launching an attractive promotional initiative. The company is offering 3,000 " Welcome Miles Special To Jazz In Marciac "to new members of its loyalty program Miles&Smiles. This offer is designed to encourage customer involvement while promoting the festival.
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