The constantly evolving world of MICE events has its share of trends to keep a close eye on in 2024. Between technological innovations, new demands from participants and the emergence of sustainable practices, the professional events scene promises to be full of surprises. Let's take a look at a constantly changing panorama.
Trends in the Meetings, Incentives, Conferences and Exhibitions (MICE) sector are constantly evolving. For 2024, several key aspects are taking shape, influencing the way business events will be organized. Here's an overview of the trends to keep an eye on for optimum planning.
Corporate Social Responsibility (CSR): an essential criterion
More and more companies are looking for locations aligned with their environmental and social commitments. Visit CSR is now crucial in the selection of event venues. Venues that minimize the use of airplanes and favor rail travel, or that offset their carbon footprint, are particularly prized.
Development of Gastronomic Offers
Catering expectations are also evolving. Requests for vegetarian menus and gluten-free are on the rise. Diners are increasingly attentive to the provenance of products. A number of chefs are making a name for themselves by cultivating their own kitchen gardens or working closely with local producers.
Gastronomic and sporting activities
Gastronomy and wine-related activities are still in vogue. However, 2024 will see an upsurge in the sports theme, particularly with the Olympic Games in their sights. Companies are inclined to invite sportsmen and women to talk about the values of sport, such as surpassing oneself, while integrating workshops linked to the climate fresco.
Cost reduction
Cost-cutting has an impact on several aspects of the MICE sector. There has been a decline in the frequency of post-Covid seminars, although group sizes have increased. In addition, the duration of seminars is tending to be shorter, with an emphasis on all-inclusive packages to avoid unforeseen costs.
Preferred destinations
Île-de-France remains a preferred region for stays to the green. Easy access by train is a decisive criterion. Other destinations such as Brittany, Lyon, Bordeaux and Marseille are also gaining in popularity thanks to their rail accessibility.
Teritoria: An Exemplar in CSR
Teritoria, a network of 430 hotel-restaurants, formerly known as Les Collectionneurs, is a good example of this transition towards a more socially responsible and local approach. With a strong presence in France, Italy and Europe, Teritoria embodies the new expectations of the MICE sector.
Summary table of MICE trends to watch in 2024
| Trend | Description |
|---|---|
| CSR | An essential criterion for choosing event venues |
| Varied menus | Increasing demand for vegetarian and gluten-free options |
| Sports and Olympics | Integration of sports themes and presentations by athletes |
| Cost reduction | Shorter seminars with all-inclusive packages |
| Destinations | Focus on Île-de-France and other regions accessible by train |
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