Customers ofAmerican Airlines set a record by contributing a total of 4.3 million dollars during the 2024 campaign with Stand Up To Cancer (SU2C), marking the most successful fundraising campaign since their partnership began in 2016. American Airlines raised a total of more than 31 million dollars during this collaboration, supporting cancer research. The initiative included incentives such as bonus miles for every donation, as well as limited edition amenity kits. This year, events were also organized to raise awareness and honor those affected by cancer.
American Airlines' recent announcement caused quite a stir: the company and its customers succeeded in raising more than 4.3 million dollars for cancer research during their annual campaign in collaboration with Stand Up To Cancer (SU2C). This partnership, initiated in 2016, has borne fruit with a record contribution in 2024, testifying to the generosity and involvement of its passengers and employees.
A fruitful, long-term partnership
For the past eight years, American Airlines has been joining forces with Stand Up To Cancer to finance revolutionary scientific advances. Through collaborative, multidisciplinary research teams, SU2C fosters innovation in cancer screening and treatment, with the ambition of curing all patients. To date, thanks to this partnership, over 31 million dollars were collected.
An innovative financing campaign
The 2024 campaign kicked off on August 15, offering donors 25 AAdvantage bonus miles for every dollar paid. Those using the American Airlines AAdvantage Mastercard benefited from 50 miles per dollarThis innovative program motivated many customers to take part in the solidarity drive. This innovative program has motivated many customers to take part in the solidarity drive.
American Airlines spared no expense in raising awareness during the six-week campaign. A powerful publicity campaign featured SU2C ambassador Rosario Dawson alongside company staff members affected by cancer.
Milestones and special initiatives
To draw attention to this worthy cause, American Airlines has launched a SU2C limited edition comfort kit in collaboration with sustainable fashion brand Raven + Lily. In addition, sporting events were organized where American Airlines staff, impacted by cancer, were honored on the field at Texas Rangers and Chicago Cubs games. Participants were able to show their support during these symbolic moments, called SU2C Cupboard Moment™.
Inspiring stories of support and resilience
Throughout the campaign, American Airlines highlighted touching stories, such as that of a long-standing friendship between a staff member and a customer, which began in an Admirals club. Their relationship, spanning 30 years, has helped them navigate their cancer journeys together.
According to Rusty Robertson, co-founder of SU2C, "In our lifetime, curing some cancers is not only possible, but probable." This collaboration with American Airlines brings that promising future closer, illuminating hope for those who need it today.
For more aviation news, see the article on the Air Canada's success story or read about the harmonization between EasyJet and UNICEF.
Record contribution from American Airlines customers to the 2024 Stand Up To Cancer campaign
| Element | Description |
| Amount raised | More $4.3 million |
| Partnership since | 2016 |
| Total harvested in 8 years | More $31 million |
| Number of miles offered | 25 à 50 miles per dollar |
| Campaign period | 6 weeks |
| Advertising message | With Rosario Dawson |
| Partnership with | Raven + Lily |
| Meeting events | Texas Rangers and Chicago Cubs games |
| Inspiration and friendship | 30 years of mutual support |
| Campaign founders | Rusty Robertson |
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