BtoB: American Airlines admits the limits of its NDC distribution strategy

In the ever-changing world of travel and aviation, airlines must constantly adapt. Such is the case for American Airlines, which, faced with the limitations of its NDC (New Distribution Capability) distribution strategy for business travel, is having to review its approaches to better meet corporate needs. This reconsideration underlines the challenges facing BtoB (Business to Business) airlines in a competitive and changing environment.

American Airlinesone of the world's largest airlines, has recently acknowledged that the limits of its distribution strategy based on the NDC (New Distribution Capability). Introduced by IATA, this standard was intended to modernize and improve the efficiency of airline ticket distribution. However, some compensation and compromises were inevitable.

Summary table

Here is a table summarizing the main concerns and adjustments of the NDC strategy:

Main concerns	Planned adjustments
Integration complexity	Strengthening technical teams
Additional costs	Increased training for partners and employees
Transmission delays and errors	Dedicated communication channels

Feedback from customers and partners

According to several testimonials, the transition to the NDC standard was not as smooth as expected. Communication delays and data transmission errors were noted, disrupting customer service.
The company recognizes these shortcomings and is committed to working more closely with its partners to improve and optimize the system.

Necessary adjustments

In the face of this mixed feedback, American Airlines announced a number of measures to remedy the malfunctions. These include

• Reinforcement of technical teams dedicated to NDC integration.
• Increased training for partners and internal employees.
• Set up privileged communication channels for greater responsiveness.

Future prospects

Despite these challenges, American Airlines remains optimistic about the potential of the NDC standard to deliver more targeted and personalized services to its customers. The company is counting on continuous improvement of its processes to ensure greater adoption by industry professionals.

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